Orange

Orange is my favourite colour to use when designing. The reason I love orange is because it's super friendly, it goes well with other bright colours, it's vibrant and 'colourful' but still warm and pleasing to the eye. It doesn't exclude anyone I feel.

For example: The above identity for a recording studio feels inviting, relaxed, casual, friendly, reliable and fun. However, different connotations occur once I turn the orange into a deep red. (see next post)

Secondary Colours

Secondary colours are purple, green and orange.

They are made by mixing the primary colours together eg red + yellow=orange, blue + yellow = green, red + blue = purple.

I discovered they are found throughout a wide variety of printed media as they convey open and board connotations. However, when compared to primary colours they are more mature and sophisticated.

I also noticed secondary colours are found commonly in Thai Food advertising. I think this is because the fresh, zangy flavours of Thai food can be represented through the organic green and bright orange colours.