Neutrals

Neutral usually means without color. Neutral colors such as beige, ivory, taupe, black, gray, and white appear to be without color, and yet in many applications these hues often have undertones of color. Neutrals are very sophisticated and work well in textiles and interiors as they are not bright or dominating colours that you will get sick of. I believe they are mature, adult colours because the subtle shifts in colour between neutral swatches is only recognizable to the trained, adult eye. Children would not be attracted to, or relate to neutral colours, which is why they appeal to an older target market.


Neutral make up is browns, tans, whites and charcoal colours that have l0w saturation. They look mature, understated and modest.




Neutral colours in fashion are mature, sensible and sophisticated. Layering of neutral colours looks great and makes it more unique to wear.






1970's styled photography and fashion is very in at the moment, and due to the low saturated style of the 70's it mean more neutral colours are entering our design scope. By using neutral colours in their photographs it makes the images look old and faded, just like a genuine vintage shot.

Typographic stickytape- in neutral colours.